Movie Marketing
- EntertainmentNick Schager
How 'The Blair Witch Project' got audiences to wonder, 'Is this real?'
With its upcoming 20th anniversary, here's a look back at the internet-enabled hook that made "The Blair Witch Project" a landmark in marketing, and lured moviegoers into thinking the fright flick might actually have been a documentary.
- NewsYahoo Movies
'Guardians of the Galaxy Vol. 2' Director James Gunn: Baby Groot Is No Marketing Gimmick
In a series of tweets, creative force behind the franchise indicated the entire concept for Baby Groot had come from him, and that it was largely a means of keeping the character fresh, not to sell toys
- NewsYahoo Movies
‘Headless Women’ on Movie Posters = A Visual History of Hollywood Sexism
Comedian Marcia Belsky's Tumblr blog curates numerous marketing images that crop out women's heads and faces, making the point about the casual dehumanizing that's common to marketing campaigns across many genres