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Saul Goodman pitches 'Better Call Saul' in new Emmy FYC video

As anyone who watched Better Call Saul this season knows, kindhearted lawyer Jimmy McGill (Bob Odenkirk) is slowly but surely transforming into the wily, ethically dubious lawyer to crime lords and drug dealers known as Saul Goodman. But first, Jimmy debuted Saul Goodman as a small-time commercial director trying to convince local businesses to hire him to shoot a television ad.