This story first appeared in the Feb. 8 issue of The Hollywood Reporter magazine.
“My husband [screenwriter Jonathan Hensleigh] and I will be watching at our condominium in Pasadena,” says 49ers fan Gale Anne Hurd. “I would have been attending a party at my restaurant, Vertical Wine Bistro, but it’s already been rented out!” … Soho House will screen the game on six televisions, including a 70-incher in the Sitting Room, and silk-screen T-shirts for its members on-site.
In Silver Lake, the street in front of filmmaker Scott Hamilton Kennedy's home will become a gridiron at halftime for guests like Sons of Anarchy's Maggie Siff and DreamWorks Animation GM David Koenig. … Former president of Ticketmaster Fred Rosen throws a shindig that has drawn Clint Eastwood, Leonard Nimoy and Mike and Irena Medavoy.
"I'm assuming New Orleans is gonna live up to its reputation," says Moonrise Kingdom exec producer Mark Roybal, whose wife, Paramount marketing executive Megan Colligan, surprised him with tickets to the big game weeks before his 49ers punched their own. He'll have plenty to do: On Feb. 1, ESPN the Magazine is hosting a bash at Tad Gormley Stadium, where Cee-Lo Green will perform for an athlete-heavy roster that includes Jerry Rice and Live! With Kelly and Michael co-host Michael Strahan.
Meanwhile, Santigold will perform at Audi's party -- attendees include Aaron Paul, Lea Michele and Ashley Greene -- at the Ogden Museum of Southern Art, followed the next night by DJ sets by Solange Knowles and Diplo. … On Feb. 2, DirecTV plays its annual flag-football Celebrity Beach Bowl at Mardi Gras World, where Snoop Dogg and Josh Hutcherson will square off against NFL Hall of Famers Deion Sanders and Warren Moon, followed by Justin Timberlake's return to the concert stage. Boasts Mark Cuban, whose AXS TV is co-hosting, "We have won the party wars the last two years, and just when you think we can't outdo ourselves, we amaze."
Michael Bay is hosting the Giving Back Fund benefit at Smith House, where an expected 300 guests, including Alcon Entertainment co-CEOs Andrew Kosove and Broderick Johnson, will bid on a trip to Italy for sponsor Lamborghini’s 50th anniversary. The next morning, 25 VVIPs will drive Lamborghini's latest two-door coupe Gallardos and enjoy a trackside Sunday brunch. … Jay-Z will host University of Alabama's A.J. McCarron and his Miss Alabama girlfriend Katherine Webb, among others, that same night at Republic New Orleans.
Also on Saturday night, New Orleans native Lil Wayne will perform at GQ's Elms Mansion for an invite-only list of 500 that includes Zoe Saldana, Ryan Lochte and The Vampire Diaries cast. … Other exclusive fetes include those by CAA and CBS, whose broadcasting hub in Jackson Square will feature CNET's private Tech Lounge, where CBS Interactive president Jim Lanzone and network stars Daniel Dae Kim and Lucy Liu can relax.