Sundance 2013: Sundance Institute, Reelhouse Form Partnership

THR staff
The Hollywood Reporter

The Sundance Institute's Artist Services program has brought aboard Reelhouse as a digital partner.

Reelhouse, an open video community, offers filmmakers a wide array of tools for self-distributing their works. The partnership gives artists supported by the Sundance Institute the best way for finding audiences online, selling their work and controlling the rights to that work.

“This is an exciting day both for Reelhouse and Sundance Institute. Sundance is one of the most honored names in all of filmmaking, and is an institution with principles very much in line with those of Reelhouse,” said Reelhouse CEO William Mainguy.

“We want to do for web video – from shorts to full-length features – what the Institute has done for independent film for over three decades. Their artists are exactly the kind of content creators who would most benefit from the advantages offered by Reelhouse," he continued.

Currently, the growing list of monetization options available via Reelhouse are free, pay-to-watch and a support feature unique to Reelhouse that allows fans to support the filmmaker after watching the content in exchange for rewards.

In addition, Reelhouse offers a storefront for creators to sell physical or digital products, a news board to engage fans, and specific areas to showcase photos and other complementary media. It’s this kind of platform that helped Urban Outlaw, a documentary hosted by Reelhouse, become a viral sensation with car enthusiasts across the country, including Jay Leno.