This story first appeared in the Jan. 25 issue of The Hollywood Reporter magazine.
Sunday night at Sundance traditionally is ideal for throwing an industry party because the weekend crowds give way to a smaller, more film-focused group. But this year, there's a lot of competition for partygoers.
WME, which hasn't thrown an official Sundance event in years, is hosting clients and buyers Jan. 20 at Wahso restaurant -- at the same time as the invite-only Main Street events of rivals UTA and CAA.
Jokes Tom Bernard, co-president of Sony Pictures Classics, "All I can say is, I hope there are no movies to buy that night." The dilution could help decrease crowding, but some execs plan to avert the issue by skipping all events.
"We don't spend a lot of time at the parties," says Bill Lee, CEO of Millennium Entertainment. "On Sunday night, we'll be at the Before Midnight screening."