5 Films that could be late summer box-office sleepers
5 Films that might be box office sleepers
"THE CAMPAIGN" – Will Ferrell and Zach Galafianakis have been working overtime to promote the comedy from Warner Bros., in which they star as two Southern politicians vying for a Congressional seat. They may be reaching critical mass in terms of audience awareness and tracking is on the rise. "I think the timing on this is perfect," BoxOffice.com editor-in-chief Phil Contrino told TheWrap. "President Obama and Mitt Romney are going at it in real life and people want to laugh about it. If it came out in October, I think people would be sick of it." If any movie has a chance of cracking the $100 million club, this is the most likely. Jay Roach ("Little Fockers") directs. It opens August 10.