Sony Creative Ad EVP William Loper Exits

Sony Creative Ad EVP William Loper Exits

Almost 10 years after rejoining Columbia TriStar as Executive VP of creative advertising in the motion picture division, William Loper is out at Sony Pictures Entertainment following what a company source calls a “restructuring” of the creative department. Industry veteran Loper began his studio career at Universal three decades ago before hopping to MGM, then to Columbia/Tri-Star, where he led marketing on films including Basic Instinct and Terminator 2.  He rejoined Universal in 1994 to head campaigns for titles such as A Beautiful Mind, The Mummy, and Apollo 13. Prior to returning to Columbia/Tri-Star in 2003, he created co-branded film campaigns for the Aspect Group. In recent years Loper’s campaigns for The Tourist, The Other Guys, Salt and District 9 earned Golden Trailer nominations.

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