A campy Syfy channel movie that climaxed with a duel between a man with a chainsaw and a flying shark was a social media hit on a quiet summer night.
There were more than 604,000 tweets about the irresistibly Sharknado from 8 p.m. to 3 a.m ET on Thursday, according to social media analytics firm Fizziology. The Syfy film, which starred Tara Reid, Ian Ziering and Casie Scerbo, premiered at 9 p.m. ET/PT.
Putting that figure in context, HBO's widely discussed Game of Thrones "Red Wedding" episode drew 241,000 tweets in response to the show, Fizziology said. SyFy is also basic cable, whereas HBO is a premium subscription channel.
Twitter also contextualized the outsized response to the sharks-meet-tornados B-movie, produced by Asylum. The micro-blogging platform's official Data account posted a chart showing a peak of more than 5,000 tweets a minute were referencing Sharknado at 10:58 pm ET.
Twitter posted an additional tweet noting that there were "1,150 sharknado tweets for every million people in NYC; 1300 in Mass; 5,133 in DC."