Zach Braff launches Kickstarter campaign for film
FILE - This April 22, 2013 file photo provided by Millennium shows actor Zach Braff at the DeLeon Tequila special screening of "The Iceman" at the Arclight in Los Angeles. In the wake of the enormously successful “Veronica Mars” Kickstarter campaign, Zach Braff is turning to crowd-funding to help realize a goal he’s had since his 2004 film “Garden State”: make another movie. The “Scrubs” star on Wednesday, April 24, 2013 launched a campaign to raise $2 million from fans on Kickstarter. (AP Photo/ Millennium, Todd Williamson, File)
NEW YORK (AP) — Since directing "Garden State," Zach Braff has continually prepared music in an iTunes playlist titled, "For Next Movie." Nine years and hundreds of saved songs later, Braff hopes he's finally making his follow-up to "Garden State" — if his fans can help.
On Wednesday, in the wake of the enormously successful "Veronica Mars" Kickstarter campaign, the "Scrubs" star launched a crowd-funding campaign to make his next movie. For the next 30 days, he'll try to raise $2 million on Kickstarter for "Wish I Was Here," a film he co-wrote with his brother Adam.
Braff's movie is the most notable film project since Rob Thomas sent shock waves through Hollywood by turning to fans to resurrect his long-canceled, cultishly adored private eye TV series. While Kickstarter has for years been a helpful source of financing for small independent films, "Veronica Mars" showed it could also be a galvanizing platform for bigger names, greater sums and larger scale movies. With 91,585 backers, "Veronica Mars" pulled in $5.7 million.
"I, like most of Hollywood, stared at the screen with my jaw dropped open, going: 'Oh my God, it does work,'" Braff said in an interview Tuesday ahead the campaign launch.
That it has come to this for Braff to get a chance to direct again is surprising. "Garden State," an indie rock-infused story of wayward 20-something life in New Jersey, was a modest hit and tapped a generational nerve. It earned $35.8 million worldwide (more than 10 times its production budget), won a Grammy for best compilation soundtrack and memorably featured Natalie Portman offering her headphones with the promise that a Shins song will "change your life."
But even after "Garden State," Braff's efforts to direct a screenplay of his own in between "Scrubs" seasons never got off the ground. He says finding financing has been the impediment.
He was able find an investor for "Wish I Was Here," but not on the terms he seeks. The financier willing to bankroll the film (Braff declines to name the company) wouldn't give Braff final cut or allow him total casting control. Ultimately, Braff is appealing to Kickstarter users for artistic freedom.
"As we were negotiating the deal, this 'Veronica Mars' story broke about what Rob Thomas had accomplished," says Braff. "That's when my producers and I decided to stop talking about trying to wrap our heads around this deal, which didn't seem very fair to us, and decide whether or not we were going to roll the dice and go for this."
In a video on his Kickstarter page, Braff pledges this approach enables him to produce "the truest representation of what I have in my brain." He calls the film "a continuation of the tone" of "Garden State," in which he stars as a struggling actor whose financial trouble leads him to home school his two children.
Braff, 38, isn't new to crowd funding. He has contributed to other projects on Kickstarter and has gotten involved with the micro-loan nonprofit Kiva.org.
But he considers his Kickstarter campaign a gamble since he won't be treading on a familiar property like "Veronica Mars." Thomas, in the midst of his Kickstarter run in March, told The Associated Press he was skeptical of the model working right now for all $3-$5 million movies.