WATCH: 'World War Z'-ero! Ranking The Super Bowl Movie Trailers From Worst To Best
Iron Man 3
Even if you didn't watch the big game last night, you know that a) Beyonce brought the house — or was it the lights? — down, and b) six big movie trailers aired during the game: Star Trek Into Darkness, Iron Man 3, The Lone Ranger, Oz The Great and Powerful, World War Z and Fast & Furious 6. All were designed to whet the record-setting viewing audience's appetite for these films. Not all of them were successful. Below, I rank the trailers from worst to best in terms of how effective they were at making me want to see the movies they were promoting.
6. World War Z
I'm no demographics expert, but I've got to imagine that there's a fair amount of overlap between guys who like brutal football games and guys who like violent zombie stories. So, Paramount seems to have squandered a big marketing opportunity by running a commercial that was essentially a distillation of the trailer the studio released in November. The mayhem-on-a-plane scene doesn't add much, although, taking into account similar scenes from the Iron Man 3 and Fast & Furious 6 ads, all the hot trailers have them these days. What this spot needed was at least one memorable close-up of the zombie terror that Brad Pitt & Co. face. Instead, I'm left with the impression that the notoriously troubled World War Z production may be seriously lacking in chills and thrills when it's released in June.