Starz Shuffles Encore Channels Lineup to Target Key Demos
Premium TV company Starz is shuffling the lineup of its eight Encore channels and adding new programming to "super-serve" key demographic groups that over-index in the premium space, including African-Americans, Hispanics and baby boomers.
Starz said the changes, which take effect Dec. 2, will further strengthen Encore, which launched in April 1991 and which the company likes to point out is the most widely subscribed U.S. premium pay TV service with a near-record 35 million subscribers as of Sept. 30.
In one major change, "Encore Black" will replace the "Encore Drama" channel. The rebranded network promises to showcase popular programming for the African-American community, including movies, comedy, such as Martin Lawrence’s 1st Amendment Stand Up, and such TV shows as What’s Happening!!, Diff’rent Strokes, as well as 227 and Amen.
African-Americans have historically over-indexed in terms of premium channel viewership, according to the company.