Starz Launches Online Viewing Options for Subscribers in Deal With Cox
Starz Launches Online Viewing Options for Subscribers in Deal With CoxStarz Entertainment has launched its first authenticated online services for existing pay TV subscribers to its premium channels in a deal with cable operator Cox Communications.
Dubbed Starz Play and Encore Play, they are making good on Starz CEO Chris Albrecht's promise to roll out the company's own branded offers in the vein of HBO Go.
Cox will also make available a third Starz service, Movieplex Play, at some point in the future, and Starz expects to unveil similar deals with pay TV operators in the future. Cox will first launch the linear Movieplex channel. It got rights for that and the Play services in a recent carriage deal renewal with Starz.
Like HBO Go, Starz's authenticated online services won't be available on a standalone basis to people who aren't pay TV customers with a Starz subscription. The services, which Albrecht had promised would make their debut before the end of the year, offer unlimited streaming access to the content.
Starz and Cox didn't comment on financial aspects of their agreement.
Combined, the Starz, Encore and Movieplex Play services offer approximately 1,500 movies, originals and other TV content every month. Starz Play offers approximately 400, Encore Play about 900, and Movieplex Play about 200 movies every month.
“We are very pleased to partner with Cox in launching the Starz Play and Encore Play suite of authenticated online products that we believe will bring tremendous value to our premium subscribers,” said Albrecht. "Starz and Encore have long been pioneers in the deployment of advanced services, being the first premium networks to offer authenticated access to our programing through distributors’ online platforms. Now, from big screens to mobile devices, a deep collection of movies and original programming from Starz and Encore provides a winning combination for both our distributors and customers."
"We are thrilled to be the first distributor to provide the Starz Play and Encore Play suite to our customers,” said Mark Greatrex, chief marketing and sales officer, Cox Communications. “What’s more, this is a tremendous benefit for our Cox high-speed Internet bundle customers who now can watch their favorite premium programming anytime, anywhere, all while enjoying the value of Cox’s bundle.”
Starz Play will launch with complete seasons of Starz original series Spartacus, Magic City and Boss (season 1 complete, season 2 episodes 1-8, new episodes premiere the day after their TV premiere), and first-run movies from Disney and Sony, as well as library films from various studios. It will offer approximately 400 monthly selections - 100 episodes of Starz originals and 300 movies, including Pirates of the Caribbean: On Stranger Tides, Cars 2, The Smurfs, The Girl with the Dragon Tattoo, Bad Teacher, The Muppets and Moneyball.
Encore Play will offer approximately 900 monthly selections, including 300 movies and originals, including Gnomeo & Juliet, Battle: Los Angeles, Tron: Legacy, Batman, Batman Returns, True Lies, Taxi Driver, Babe, National Lampoon’s Vacation, Twins, and Carlito’s Way, as well as classic TV series Shogun, The Pillars of the Earth, Gunsmoke and Bonanza.
Movieplex Play will offer the likes of Raging Bull, Godzilla and