‘Star Wars: The Force Awakens’ Takes on 7 Partners for Massive Promotional Campaign
Disney’s Lucasfilm is collaborating with seven high-profile brands for the launch of an expansive promotional campaign in support of “Star Wars: The Force Awakens.”
The brands are Covergirl & Max Factor, Duracell, FCA US, General Mills, HP, Subway and Verizon. Lucasfilm said each developed custom campaigns, tailored programs and activations for their target audiences.
“We are thrilled to be working with such a stellar roster of promotional partners,” said Lynwen Brennan, general manager of Lucasfilm. “The ‘Star Wars’ brand has endured over the years, across generational audiences because it connects with people in a very special way.”
“Our partners have all delivered original, stand-out campaigns that capture the familiar fun and excitement of our galaxy far, far away that we hope will delight fans as they get ready to experience ‘Star Wars: The Force Awakens,'” she continued.
The seventh installment of the franchise is directed by J.J. Abrams and star John Boyega, Daisy Ridley, Adam Driver, Oscar Isaac, Andy Serkis and Domhnall Gleeson. It hits theaters opens December 18.
Related stories
'Star Wars: The Force Awakens' TV Spot Shows the Power of the First Order
Disney Wants You to Know It Wasn't Involved with GQ's Racy Amy Schumer 'Star Wars' Shoot
'Star Wars' Free App Blasts Out News, Videos and 3D Characters
Get more from Variety and Variety411: Follow us on Twitter, Facebook, Newsletter
