‘Star Trek Into Darkness’ $164.5M Global: Lower Domestic But +80% Bigger Overseas; ‘Gatsby’ $132.1M Global, ‘Iron Man 3′ $1B
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SUNDAY 9 AM, 7TH & 8TH UPDATE (WRITETHRU): The iconic space tentpole grossed a lot of money worldwide as May continues to sizzle for Summer 2013. But came nowhere near the $80M weekend and $100M total predicted. Star Trek Into Darkness from Paramount Pictures, Skydance Productions, and director J.J. Abrams‘ Bad Robot opened with $2M Wednesday from IMAX late shows, $11.5M Thursday, $22M Friday, $27.2M Saturday (for a +25% bump), and an estimated $21.2M Sunday. So that’s a $70.5M weekend from 3,868 theaters and an $84M domestic cume. Exit polling shows that the audience was 64% male/36% female with 27% under age 25/73% age 25 and over. Despite the passage of 4 years and the addition of 3D and IMAX for ticket premiums, 4 1/2 days of Star Trek Into Darkness barely beat 2009′s Star Trek 3-day weekend opening. Rightly or wrongly, fanboys (who are notoriously hard to please) saw the sequel as a ripoff of 1982′s The Wrath Of Khan. I felt the problem was that the latest pic’s marketing assumed people had seen the first installment and therefore didn’t target newbies. The iconic space tentpole in 3D received a coveted “A” CinemaScore to help word of mouth and 87% positive Rotten Tomatoes score setting it up for a strong weekend. The budget was a costly $190M, but the studio was predicting a 3-day weekend domestic estimate of $80M and 4-day estimate of $100M. Abrams’ first grossed $257.7M in North America but only $128M overseas where the franchise has long underperformed. STID was expected to easily beat the North American take so Abrams filmed 30 minutes using high-resolution cameras to increase the IMAX grosses which comprised 16% of domestic. To expand international, Paramount dispatched Abrams’ Bad Robot partner Bryan Burk to share 20 minutes of footage with media and distributors abroad earlier this year. It helped: international told a stronger story. Since sequels usually play well overseas, the total is $80.5 from 40 markets through Sunday, or +80% from the prior film. For comparison, STID is running +33% on a global basis compared to the 2009 reboot. Worldwide total is $164.5M. Chris Pine and Zachary Quinto reprise their roles as Kirk and Spock with its ensemble USS Enterprise cast and Benedict Cumberbatch debuts as the movie’s mysterious baddie in this sequel to Abrams’ 2009 reboot of the franchise, which began as a 1960s TV series. Star Trek Into Darkness, based on Gene Roddenberry’s creation, was written by credited scripters Roberto Orci & Alex Kurtzman & Damon Lindelof, who also are producers along with the Bad Robot duo of Abrams and Burk.