Specialty Box Office: Holdovers ‘Silver Linings Playbook’, ‘Rust And Bone’ Solid; Newcomers So-so
Specialty Box Office: ‘Philomena’ Debuts Strong; Is It This Year’s ‘Best Exotic Marigold Hotel’?
Brian Brooks is Managing Editor of MovieLine.
Oscar contenders Silver Linings Playbook and Rust And Bone held solid in the specialty realm as they expanded. The overall box office had dreadful debuts from TWC’s Killing Me Softly and LD Entertainment’s The Collection. But Weinstein’s David O. Russell-directed Silver Linings held nicely with a per-theater average of just over $9K as the movie added four cinemas in its third weekend. Sony Pictures Classics’ Rust And Bone remained in two theaters in its second weekend, averaging a robust $12,912, only a slight dip from last weekend’s opening.
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Fox Searchlight’s Hitchcock, meanwhile, added 33 locations, averaging $8,111 and will add 26 cities next weekend. “There appears to be evidence that word of mouth may be starting to take hold as the film begins to roll out, noted Searchlight’s Frank Rodriguez. “The film, directed by Sacha Gervasi, appears to be gaining some momentum as the performances of Helen Mirren and Anthony Hopkins continue to impress audiences.” Focus Features added 318 theaters for Anna Karenina. Its $5,806 average was decent and its nearly $2.3 million gross placed it 17th in the overall box office, just behind Silver Linings Playbook and two spots behind wide release debut The Collection.
Among newcomers, Pantelion Films-Lionsgate’s Hecho En México arrived in a dozen theaters and an average of $6,500. The Independent/Film Buff Ex-Girlfriends had a New York City debut at Cinema Village, taking in $2,500. The self-described “micro-budget” feature also rolled out on digital platforms. China Lion’s Adrien Brody and Tim Robbins starrer Back To 1942 averaged a slight $5K in 20 theaters. It will head to select IMAX locations December 7th. Other newbies including Abramorama’s Addicted To Fame and Magnolia’s Universal Soldier: Day Of Reckoning did not report weekend grosses.
Back To 1942 (China Lion) NEW [20 Theaters] Weekend $100K, Average $5,000
Beware Of Mr. Baker (Independent) NEW [1 Theater] Weekend $12,505, Cume $17,058
Ex-Girlfriends (Independent/Film Buff) [1 Theater] Weekend $2,500
Hecho En Mexico (Pantelion Films/Lionsgate) [12 Theaters] Weekend $78,000, Average $6,500
Love, Marilyn (Submarine Deluxe) NEW [1 Theater] Weekend $4K
RETURNING / 2ND WEEKEND
The Central Park Five (IFC Films) Week 2 [5 Theaters] Weekend $30K, Average $6K, Cume $60K
Hitchcock (Fox Searchlight) Week 2 [50 Theaters] Weekend $405,537, Average $8,111, Cume $784,419
Rust And Bone (Sony Pictures Classics) Week 2 [2 Theaters] Weekend $25,823, Average $12,912, Cume $53,233
HOLDOVERS / 3RD+ WEEKENDS