Specialty Box Office: ‘Bling Ring’ Sparkles With A Haute Debut
Specialty Box Office: ‘Fading Gigolo’ Seduces In Limited Opening; ‘Under The Skin’ Passes $1M
Brian Brooks is a Deadline contributor.
Some said that opening opposite a juggernaut like Man Of Steel would be box office suicide, but not everyone went for the obligatory tentpole. After a splash earlier this year with Harmony Korine’s Spring Breakers ($263K opening, 3 theaters in March) A24 once again found box office gold with youth gone awry formula, this time via Sofia Coppola‘s The Bling Ring. The Cannes Un Certain Regard debut opened in just five theaters, grossing $210K. The distributor was clearly pleased, noting that Bling is Coppola’s highest opening since Oscar-winning Lost In Translation. Said A24 Sunday: “Sofia Coppola’s latest and greatest has certainly entered the zeitgeist and we look forward to capitalizing on this great success as we expand nationwide next weekend. It is the highest opening for a Sofia Coppola film since Lost in Translation and played to sold-out crowds in NY and LA on Friday and Saturday with the highest per screen average of the weekend.”
RADiUS also had a solid weekend with its Sundance & True/False Film Festival crowd pleaser 20 Feet From Stardom. The doc opened 3 runs, grossing over $52K. The TWC label said Sunday: “The opening night film from this year’s Sundance Film Festival and winner of several coveted audience awards at high profile film festivals (Seattle, San Francisco and New Orleans) has received outstanding reviews (97% on Rotten Tomatoes with a 100% ‘liked it’ rating), played to sold out theaters and standing ovations at many screenings. The film, which shines a spotlight on the untold true stories of backup singers behind some of the greatest music over the last 50 years, opened with a significantly higher per screen average than comparable titles like Searching For Sugarman. Exceptional word of mouth in tandem with a robust publicity campaign positions the movie well as it rolls out into the top 50 markets over the next several weeks.” 20 Feet sold out four screenings last night at the Film Society of Lincoln Center’s Elinor Bunin Munroe Film Center on Saturday, the venue’s 2nd anniversary.
Also among openers this weekend was Call Me Kuchu from Cinedigm. The film opened in one theater, grossing $3,200. Next, the feature will head to L.A. before heading to a total of 5-10 markets. Nuke doc Pandora’s Promise bowed in 16 theaters with a slim $1,276 average, likely owing to the subject matter and a lovely Saturday in New York. The film opened exclusively Wednesday at the Sunshine in the Lower East Side before rolling out in additional theaters over the Father’s Day weekend. It will move into another half dozen markets next week. China’s box office star So Young took on a North American debut in three theaters, though with less gusto than at home. It grossed $5K. In China, the college coming-of-age story opened with $53M in its first weekend, rivaling Iron Man 3.
Joss Whedon‘s Much Ado About Nothing headed into 18 additional runs, grossing a decent $162,580 for a $7K-plus PSA. The black and white Shakespeare update opened with a $36,680 average in 5 locations last weekend. Sundance Selects added 10 runs for doc Dirty Wars in its second weekend, grossing over $50K for a $3,600 average. The acclaimed non-fiction opened with a $16,500 average in 4 theaters a week ago.