Specialty Box Office: Blasé Weekend For Openers; ‘Best New Marigold’ Still Strong
Specialty openers did not fare well. Sony Classics lead a rather unspectacular crowd of rollouts, bowing Where Do We Go Now? in a trio of locations, grossing nearly $17K and an average just under $6,000. Magnolia opened a pair of titles with not so good results. Comedy/thriller God Bless America debuted at just over a dozen locations, averaging $2,196 while the distributor’s I Wish appeared in five theaters, averaging a little less than $2,000. Magnolia, however, had good news with its hit doc Jiro Dreams Of Sushi. The film passed the $2 million cumulative mark and is the second highest grossing doc of the year (just under the aggressively hyped Bully).
A pair of second week holdovers fared a bit better in limited release. While The Avengers broke records with the highest second-weekend grosses ever, Fox Searchlight’s The Best Exotic Marigold Hotel earned a place in the overall box office top 10 with only 178 locations (an additional 151 from its debut). The Dame Judi Dench starter grossed more than $2.6 million, averaging a fantastic $14,888. Searchlight said it will expand Marigold Hotel to an additional 24 markets and add 300 theaters next weekend. A spokesperson said the feature is “playing well to moms,” adding, “It was terrific counter-programming for the adult audience against the two tentpole films in the market place. Clearly, it was a Happy Mother’s Day for the Best Exotic Marigold Hotel.”
And Sundance Selects First Position added 14 theaters for its second weekend, grossing $91K for a $3,800 average. The film debuted last week at five locations, averaging $10,200.
NEW
God Bless America (Magnolia Pictures) NEW [13 Theaters] Weekend $28,550, Average $2,196
Where Do We Go Now? (Sony Pictures Classics) NEW [3 Theaters] Weekend $16,776, Average $5,592
I Wish (Magnolia Pictures) Week 14 [5 Theaters] Weekend $9,960, Average $1,992
Otter 501 (Paladin) NEW [3 Theaters] Weekend $5,500, Average $1,833
Small, Beautifully Moving Parts (Long Shot Factory) NEW [2 Theaters] Weekend $3,300, Average $1,650
Returning / 2nd Weekend
The Best Exotic Marigold Hotel (Fox Searchlight) Week 2 [178 Theaters] Weekend $2.65M, Average $14,888, Cume $3.722M
First Position (Sundance Selects) Week 2 [24 Theaters] Weekend $91K, Average $3,800, Cume $161K
Related:
Specialty B.O.: ‘Marigold’ Blossoms, ‘Where Do We Go Now?’, ‘God Bless America’ Solid
Holdovers / 3RD+ Weekends
Bernie (Millennium Entertainment) Week 3 [3 Theaters] Weekend $216K, Average $6,014, Cume $537K
The Artist (The Weinstein Company) Week 25 [751 Theaters] Weekend $161K, Average $214, Cume $44.41M
Salmon Fishing In The Yemen (CBS Films) Week 10 [200 Theaters] Weekend $158K, Average $790, Cume $8.51M
Bully (The Weinstein Company) Week 7 [263 Theaters] Weekend $142K, Average $540, Cume $2.87M
Monsieur Lazhar (Music Box) Week 5 [70 Theaters] Weekend $116K, Average $1,543, Cume $1.1M
Headhunters (Magnolia Pictures) Week 3 [25 Theaters] Weekend $100K, Average $4,000, Cume $273K
Marley (Magnolia Pictures) Week 4 [55 Theaters] Weekend $70K, Average $1,272, Cume $906K
Footnote (Sony Pictures Classics) Week 10 [91 Theaters] Weekend $68K, Average $759, Cume $1.79M
Jiro Dreams Of Shushi (Magnolia Pictures) Week 10 [50 Theaters] Weekend $67K, Average $1,340, Cume $2.11M
Darling Companion (Sony Pictures Classics) Week 4 [64 Theaters] Weekend $66K, Average $1,033, Cume $330K
Damsels In Distress (Sony Pictures Classics) Week 6 [112 Theaters] Weekend $59K, Average $527, Cume $749K
Sound Of My Voice (Fox Searchlight) Week 3 [46 Theaters] Weekend $56K, Average $1,228, Cume $187K
Jeff Who Lives At Home (Paramount Vantage) Week 9 [117 Theaters] Weekend $42K, Average $359, Cume $4.24M
The Kid With A Bike (Sundance Selects) Week 9 [60 Theaters] Weekend $42K, Average $700, Cume $1.31M
Casa De Mi Padre (Lionsgate) Week 9 [56 Theaters] Weekend $29K, Average $518, Cume $5.89M
The Deep Blue Sea (Music Box) Week 8 [37 Theaters] Weekend $28K, Average $747, Cume $1M
Related:Specialty B.O.: ‘Where Do We Go Now?,’ ‘God Bless America’ And Three More
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