Shorter ‘Django Unchained’ Flops In Return To Chinese Theaters
Quentin Tarantino‘s Django Unchained re-opened yesterday in China to disappointing numbers after it was yanked suddenly from the country’s theaters last month. Some “minor changes” were made, according to Shanghai’s UME Cineplex. The re-do reportedly is three minutes shorter, with nudity scenes omitted. The actioner about race relations was pulled within minutes into screenings on April 11, its opening day in China, without an official explanation. The film was expected to take in “a conservative 60 million yuan ($9.8M) in ticket sales” during its April debut, according to China Daily. But Sunday’s re-opening was poor. “The film’s seat occupancy rate is below 30 percent as of 3:30 this afternoon,” Zhang Wenwen, manager of Wanda International Cineplex, Beijing, told China Daily. In Shanghai, UME International Cineplex in Xintiandi showed a 50 percent rate, but that was still below the box office average compared with other Hollywood movies, including Iron Man 3 and Tom Cruise’s Oblivion, which debuted on Friday. Sony Pictures handled the international rollout of the film, which is a co-production between The Weinstein Company and Sony.
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