In the shadows of art, Cannes' market flourishes
A general view of the venue at the 65th international film festival, in Cannes, southern France, Saturday, May 19, 2012. (AP Photo/Virginia Mayo)
CANNES, France (AP) — The movie market at Cannes is such a dramatic sideshow that this year it's getting its own film.
Director James Toback and actor Alec Baldwin have been knocking up and down Cannes' Croisette boulevard filming a documentary on the feverish deal-making that surrounds the festival. While most of the world's attention is trained on a few dozen of the world's most anticipated films, much of the industry is hatching deals in hotel rooms, over drinks at evening parties and aboard yachts moored just off the beach.
Toback, the director of "Fingers" and "Tyson," has teamed with Baldwin to document the process of selling a film at Cannes while simultaneously trying to land financing for a fictional film. They're calling the documentary "Seduced and Abandoned."
"We wanted to do a documentary that kind of took a snap shot of the way the movie business is now," said Baldwin. "These festivals and markets are really cool backdrops for that kind of thing and this is the most famous one of them all."
General view of the venue at the 65th international film festival, in Cannes, southern France, Tuesday, May 15, 2012. (AP Photo/Jonathan Short)
The Cannes marketplace — le Marche du Film — is the largest in the world, one that pulls together production companies looking to sell prospective or completed films, distributors seeking adventurous projects, and exhibitors looking for films to populate their screens.
"It is this weaving together of these two actually somewhat unique cultures — art and commerce," says Jeffrey Katzenberg, the CEO of DreamWorks Animation. "They're just banging against each other walking down the streets here."
DreamWorks has often used Cannes to promote their blockbusters (this year, "Madagascar 3: Europe's Most Wanted" and the upcoming holiday film "Rise of the Guardians," for which Baldwin has a voice role). But Katzenberg (who participated in Toback's film) says there's equally important networking. Long an evangelist of 3-D, he says many of the discussions on developing that technology happened at Cannes.
"You hear things that you start to pay attention to," says Katzenberg. "Something that's just starting to get people's attention is this next generation of multidimensional sound ... That's a real thing that's come out of this."