How to Pick an Emmy Submission? Let Go of Ego
How to Pick a Winning Emmy Submission? Let Go of Ego
There's only one hard-and-fast rule of Emmy submissions: Set your ego aside.
That might sound counterintuitive in a process that's about rewarding rich and famous people for doing their jobs exceptionally well. But as Emmy contenders submit their best work this week, those who have been through the process told TheWrap, again and again, that flexibility is key.
Not just about what episode to submit. Entrants also need to be open-minded about what category to enter. And even what genre.
And they should listen to the publicists, network executives and countless others who are sometimes better judges of their best work than they are.
“An objective third party has won many an Emmy for actors and producers -- if they can check their egos at the door,” said Richard Licata, NBC's executive vice president of communications, who has also handled Emmy campaigns for Fox, HBO and Showtime, including the one that earned Edie Falco her win for "Nurse Jackie."
Part of his job is being blunt with talent.
"We have suggested, ‘Maybe that's not the best episode for you,'" he said, without mentioning specific actors. "'All you're doing in it is crying, and it doesn't show your gifts throughout the season.'”
The decision to enter "Nurse Jackie" as a comedy rather than a drama in 2010 was one of the great moments in Emmy strategizing and led to Falco's win in the lead comedic actress category.
She all but admitted that her pill-popping nurse could just as easily have been considered a dramatic character when she said in her self-effacing acceptance speech: “I'm not funny!” (But she was funny. She was even funny when she won three dramatic Emmys for "The Sopranos," a drama that sometimes felt like ink-black comedy.)
This year, "Game of Thrones" star Peter Dinklage is demonstrating similar savvy. With many of his former castmates' characters killed off, he is essentially the lead actor on the HBO fantasy series. (And the funniest.) But he has chosen to again submit in the supporting dramatic actor category after winning it last year.
He would have faced fierce competition as a lead actor nominee against the likes of three-time "Breaking Bad" winner Bryan Cranston. In the supporting category, Dinklage is the man to beat.