How Oscar’s Surprising Changes Affect Awards Season: Analysis
Oscars: Parties, Q&As, Campaigning More Rampant Than Ever As Voting Continues
My phone started ringing off the hook shortly after the Academy of Motion Picture Arts And Sciences sent out their press release today detailing key dates in the voting schedule for the 85th annual Academy Awards. Awards consultants I spoke to were clearly thrown for a loop and expressed dismay over the new dates — particularly the Academy’s switch from the previous Oscar nominations announcement date of January 15 to January 10, an unprecedented three days before the Golden Globes.
Does this blunt the impact of the Globes? In some ways it definitely will as the Academy’s nomination announcement will get enormous attention just as the Hollywood Foreign Press Association is drumming up attention for its own big night. Also, the usual window in which studios use Globes wins for newspaper, online and TV advertising is, well, out the window as Oscar nominations will likely take precedence. Last year, there was a week-and-a-half between the Globes ceremony and the Oscar noms. Now the two are much, much closer. The impact, if any, of Globes nominations on Oscar voters is also minimalized as the Globes noms are announced December 13 and Oscar nom voting starts four days later on December 17, with ballots now due back January 3.
Golden Globes Film: HFPA Spreads The Wealth As Tightest Awards Race In Years Accelerates
And then there is the Broadcast Film Critics Association’s Critics Choice Movie Awards, another big telecast movie awards show that usually falls on the Thursday or Friday before the Globes. No date has been announced for 2013, but the group’s decision will certainly be impacted by today’s Academy news. Certainly they don’t want to show to fall on the same day as Oscar nominations, but will they move earlier because of this? There’s only so much wriggle room here. Making things even more crowded and headache-inducing for awards consultants, The National Board Of Review also holds their awards ceremony in New York on January 10th
How this new nomination voting window (Dec 17-Jan 3) affects voter turnout in the Academy is another issue as it falls smack-dab in the heart of the busy holiday season, with ballots due just as many in the industry are coming back from vacation. Consultants usually use that period to screen heavily — even in winter vacation spots like Aspen and Hawaii — so there’s now a time crunch to make sure everyone has a chance to see the films, particularly those late-breaking December releases. There also will be a huge crunch with the Academy’s official screening schedule as there are only so many slots and now much less time to see everything before ballots are due; this end of the process puts more pressure on members scrambling to screenings. Getting DVD screeners or downloadable movies available earlier will be more important than ever even though the Academy prefers members see contenders on the big screen, a much tougher task for a busy Academy voter. Of course, with the new electronic voting Academy members won’t have to deal with paper ballots and snail mail and will able to send in ballots with the click of a button on their laptops or iPads.