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‘Labor Day’ Partners with American Pie Council for National Pie Day

‘Labor Day’ Partners with American Pie Council for National Pie Day

What damage “American Pie” did for the pie industry, “Labor Day” has reversed.

Paramount Pictures’ “Labor Day,” a film that features a intimate pie-baking scene with stars Josh Brolin and Kate Winslet, is partnering with the American Pie Council for National Pie Day on Jan. 23 — which happens to be a week before the movie premieres nationwide on Jan. 31 and shouldn’t be confused with the more math-focused Pi Day on March 14. (The drama was released in select theaters on Dec. 27, making the Dec. 31 awards-qualifying cut-off by a nose and resulting in a Golden Globe nom for Winslet).

Paramount will promote National Pie Day on all “Labor Day” marketing material. The APC has launched a Facebook ticket-giveaway for a private “Labor Day” viewing party. The winner and 50 guests will watch a screening of the film in their town.

A recent independent survey commissioned by the APC and conducted by Nielsen found that pie is a preferred dessert on special occasions (perhaps even on Labor Day), and apple pie is the most popular flavor. “Labor Day’s” sensual scene involved a peach pie. Maybe it will sway the vote?

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