Imax to Release 'Skyfall' a Day Early in North America
Sony Pictures No. 1 in 2012 Worldwide Box Office Market Share
TORONTO – The James Bond franchise installment Skyfall will land in Imax theaters across North America a day earlier on Nov. 8.
The pre-release will come a day ahead of the wide release for the Sam Mendes-directed tentpole on Nov. 9 from Albert R. Broccoli's EON Productions, Metro-Goldwyn-Mayer Studios and Sony Pictures Entertainment.
Imax will supersize Skyfall, which sees Daniel Craig return for his third turn as the British secret agent, to fit its larger aspect ratio.
“We think Imax audiences are in for a special treat – we think the larger aspect ratio takes great advantage of the Imax format,” Rory Bruer, president of worldwide distribution for Sony Pictures said Thursday in a statement.
Greg Foster, chairman and president of Imax Filmed Entertainment, also stressed the immersive impact of Skyfall on his screens.
"Through the use of the expanded aspect ratio, director Sam Mendes’ vision is bringing the iconic 007 character to life as never before, providing audiences everywhere an up-close, you-are-there experience that can’t be missed,” Foster said in his own statement.
The upcoming release of Skyfall comes on the 50th anniversary of the first 007 film, Dr. No.