Harvey Weinstein: ‘Mum’s the Word on Salinger Documentary’
The Weinstein Company is launching a don’t-spoil-the-surprise campaign surrounding its upcoming release of its upcoming J.D. Salinger documentary “Salinger.”
The effort has been dubbed the “Uncover The Mystery But Don’t Spoil The Secrets” campaign.
The movie, directed by Shane Salerno, began production over nine years ago and contains what TWC describes as “an unprecedented amount of unseen footage, photographs, and biographical information on the notoriously reclusive ‘Catcher in the Rye’ author.”
Salerno and David Shields have also written a Salinger bio, also titled “Salinger.”
“Because of the revelatory and confidential nature of the documentary and book, Salerno, TWC and Simon & Schuster are encouraging audiences and industry insiders who see the film and read the book to remain tight-lipped on the secrets they unveil and give others a chance to experience them for themselves,” TWC said.
The company also said press and insiders seeing the film prior to its Sept. 6 release are being asked to sign nondisclosure agreements.
“Back in 1993, when Miramax released ‘The Crying Game,’ we asked journalists and moviegoers not to reveal the film’s secret to their friends,” commented TWC Co-Chairman Harvey Weinstein. “With ‘Salinger,’ we have a similar situation – the joy of this documentary is discovering information that, until now, has been kept under wraps for decades. I stand with Shane Salerno and Simon & Schuster’s Jonathan Karp in urging audiences and critics alike to let others satisfy their own curiosity about the film and book. “
Simon & Schuster will publish the book on Sept. 3.
Salinger published “The Catcher in the Rye” in 1951 and died in 2010.
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