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Ham Company Dumps Paula Deen as Spokesperson

Paula Deen's Cookbook Soars to No. 1Paula Deen's Cookbook Soars to No. 1

Paula Deen suffered more business setbacks on Monday when a major pork company dropped her as their spokesperson and shopping network QVC put its relationship with the embattled TV chef on hold.

Smithfield Foods said in a statement that it was cutting ties with Deen, who came under fire last week when it was revealed in a deposition that she admitted using the N-word in the past.

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"Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen," the company statement said. "Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned," it added. 

Deen had been a spokesperson for Smithfield Foods -- the country's largest producer of pork products -- since 2006 and her face appeared on various company products.

VIDEO: Paula Deen Releases Video Apology

QVC, which sells a line of Deen's cookware, said earlier that it was reviewing the company's relationship with Deen. "QVC shares the concerns being raised around the unfortunate Paula Deen situation. QVC does not tolerate discriminatory behavior," Paul Capelli, Vice President, Corporate Communications, QVC, Inc. said in a statement to ET. "We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC." 

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