After 'Gun Appreciation Day,' Organizers Invoke 'Django Unchained' for Follow-Up Campaign
NAACP Image Awards: Winners Announced
Quentin Tarantino is on record blaming firearms for recent mass killings in Newtown, Connecticut, and elsewhere. So it might come as a surprise to him that a pro-gun group is invoking the director’s latest film, Django Unchained, in an effort to woo African-Americans to their side in the debate over gun control.
The group is called Political Media, and it's the same entity that was behind Saturday’s controversial Gun Appreciation Day, which encouraged Americans to show up at various places with a copy of the U.S. constitution and signs reading “hands off my guns.” Larry Ward, president of Political Media, a company that designs websites and organizes ad campaigns for right-of-center organizations, said hundreds of thousands of people participated in Gun Appreciation Day, crowding gun stores, gun shows and demonstrating at various state capitals nationwide.
He’s hoping for similar success with his follow-up effort, dubbed: “What Would Django Do?” He plans not only a campaign but a non-profit organization that would bear the name, though he acknowledges he hasn’t sought permission from Tarantino or from The Weinstein Co., the studio behind Django Unchained.
“We’ll cross that bridge when we come to it,” Ward said. “We’ll make sure we aren’t violating copyrights, and if we are, we’ll have to change the name. But Django is perfect for what we’re trying to do, which is to promote gun rights to minorities. We’ll tackle the issue on the Democrats’ own turf.”
The Weinstein Co. did not respond to a request for comment. Tarantino’s views on guns, though, have been known for a long time, and they do not coincide with those of Ward, who believes law-abiding citizens should have the right to own the guns they choose.
In 1994, for example, Tarantino told Playboy magazine: “If gun control were to happen in America, I would have no problem with it whatsoever. Gun control would probably do wonders here.” More recently, he told NPR (and others) that violent movies don’t encourage gun violence: “Obviously, the issue is gun control and mental health,” he said.
For What Would Django Do? Ward is partnering with Farley, who is a principal at The Warren Group, which helps to advance “progressive” causes, putting Farley at odds with his colleagues when it comes to gun control (the Warren Group is not involved in What Would Django Do?)
In his article, called What Would Django Do? Arms and ‘The Man,’ Farley pours through history in support of his idea that blacks should shun gun control, citing such people as Ida B. Wells-Barnett, a black author who wrote Southern Horrors: Lynch Law in All Its Phases.
Farley writes: “Wells, who, like me, had to flee Klan supporters in Tennessee after writing a newspaper article, said that ‘a Winchester rifle should have a place of honor in every black home’.”