‘G.I. Joe: Retaliation’ Limited 3D Release Set For March 28
Ross Lincoln is a Deadline contributor.
The IMAX 3D version, featuring a full digital remastering, will coincide with the film’s wide release beginning internationally on March 28, 2013, with the North American release following the next day. The IMAX 3D version will run for a single week in select theaters.
G.I. Joe: Retaliation has a wild journey to theaters. Originally scheduled for a June 29, 2012 release, Paramount baffled industry observers in May when, after a costly ad campaign that included a Super Bowl trailer, it was learned that the film was being rescheduled. The official justification for the rescheduling was a 3D makeover intended to boost international ticket sales. However, the production has been dogged by persistent rumors that the real reason for the switch is costly reshoots to change the plot so that Duke, played by Channing Tatum, is not killed early in the film. Tatum of course enjoyed a huge 2012, with The Vow, 21 Jump Street and Magic Mike all strong hits.
In addition to Tatum, the film stars Dwayne Johnson, Bruce Willis, D.J. Cotrona, Byung-hun Lee, Adrianne Palicki, Ray Park, Jonathan Pryce, RZA, and Ray Stevenson.
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