EXCLUSIVE: 'Scatter My Ashes At Bergdorf's' Poster Evokes A Purple Passion For Fashion

It’s the most mythic of all American emporiums – a one-of-a-kind Manhattan institution where over the last century, the view of fashion has been transformed into modern art. But behind Bergdorf Goodman’s magical window displays lies a very real world where the rich and famous wield their power and eccentricity, where young and talented designers have their dreams granted and denied, and where money and ambition co-mingle with radical ideas of beauty and provocative style. Now, for the first time, audiences get a chance to peek inside this world, as Matthew Miele’s Scatter My Ashes at Bergdorf’s explores the history, inner workings and untold stories behind the store’s rise from a modest ladies’ tailor shop to a mirror of contemporary culture.