‘Oz’ Wizardry Powers Great $150.2M Global: $80.3M Domestic Is 2013′s First Huge Weekend And Third Highest March Debut
Box Office Update: ‘Thor 2′ Hammers Past Predecessor In Global Gross
SUNDAY AM, 6TH UPDATE: Disney‘s 3D wizardry Oz The Great And Powerful was magic for the U.S. and Canadian box office just like advance tracking showed it would be. Little wonder that the studio has gone into development of a first sequel and expects this new franchise to spin off not just films but mucho merchandising and park attractions for years to come. All after naysayers said no one could mess with a classic like The Wizard Of Oz. The $215M-costing Sam Raimi-directed fantasy was by far the biggest domestic film debut of what has been a disappointing 2013 start for Hollywood pics and opened to the third biggest March. It scored an $80.3M domestic debut – it isn’t even a holiday weekend. Overseas it made a good but not great $69.9M but that’s still a giant $150.2M worldwide. Reviews were lukewarm but a “B+” CinemaScore from audiences helped word of mouth so domestic grosses increased +25% from Friday to Saturday’s $33M for the all-important family fare bump. And that’s even with Friday’s $24.1M including $2 million from select theaters in Thursday pre-midnights and Friday post-midnights. (Friday’s early matinees also were ahead of Universal’s megahit toon Lorax.) Sunday’s gross is an estimated $23.1M. Disney played live-action Oz in traditional 2D, as well as Disney Digital 3D, RealD 3D and IMAX 3D formats. Of all filmgoers, 3D formats drew 54% and 2D 46%. In North America, audience exit polling showed that moviegoers over 25 years old made up 55% while under 25 were 45%. Couples comprised 48%, families 35%, and teens 17%. Females outnumbered males 52% to 48%. The studio ensured its TV ads for PG-rated Oz were omnipresent as part of a $100M marketing spend and mirrored the colorful chaos of those for its 2010 Alice In Wonderland mega-hit. Oz even released the same weekend as Alice. But that Tim Burton pic offered not only worldwide star Johnny Depp but also one of the first truly rich 3D experiences and scored a $116 million domestic debut and went on to earn a superb $1 billion worldwide, making 2/3s of its money overseas. This Oz wizardry was less appealing with James Franco who struggles to open box office solo. Whether this pic earns back its hefty cost depends largely on overseas grosses - and I’ve been warning that the Land Of Oz is not the globally familiar place in literature Wonderland was and is.