Disney Infinity Launch Delayed Till Aug. 18
The highly promoted videogame had been targeted for June to coincide with the release of Monsters University. Disney Infinity will include a host of Disney characters including Jack Sparrow from Pirates of the Caribbean, Buzz Lightyear from Toy Story as well as members of The Incredibles. Players personalize the game by collecting characters, vehicles, and gadgets and saving them to a virtual Toy Box they use in the game — sort of like Activision Blizzard’s Skylanders which has generated more than $1 billion in sales since its 2011 arrival, according to the New York Times. Disney Interactive Co-President John Pleasants told the NYT that retailers had pushed for an introduction date closer to the holiday season. The August 18 rollout means much less of the major release of the game will be counted in Disney’s fiscal year that ends in September. The interactive unit, which also includes Disney’s web and mobile platforms, hasn’t had a profitable year since it was formed in 2008. It generated $9 million in operating income on $291 million in revenue last quarter.
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