‘AVENGERS’ SETS 2ND WEEKEND RECORD $103.2M – Still #1 Phenom For $1+B Global And Now 11th All-Time Biggest Moneymaker; Anemic ‘Dark Shadows’ Creeping To $28.8M
FINAL BOX OFFICE: Disney’s ‘Maleficent’ Casts $69.4M Spell; ‘A Million Ways To Die In the West’ Flatlines At $16.7M; ‘X-Men’ Falls 64% In Second Week
SUNDAY AM, 9TH UPDATE: North American grosses came in exactly as expected. Marvel’s The Avengers from Disney broke $100M in its second weekend for the first time in movie history (beating Avatar‘s 75M). Saturday’s number is about $43.1M after Friday’s was $29.1M for an estimated weekend total of $103.2M with Sunday’s expected $30.9M. That’s down only 50% from its massive opening a week ago. The projected domestic cume now is $373.2M for its first 10 days of release. The international figure is $628.9M after adding $95.4M from overseas this weekend playing in almost every movie territory. Disney says Avengers will cross $1.002B worldwide Sunday. Yowza! That makes Avengers #11 on the all-time money making list, past The Dark Knight (not adjusted for premium ticket prices or inflation). And it should shoot up to #5 very quickly. It will be the first Marvel film and fifth Disney release to reach $1B.
Meanwhile there was no dramatic turnaround for Warner Bros’ Dark Shadows even though the comedic gothic thriller went up a decent 12% from Friday’s $9.7M to Saturday’s $10.9M in North America. That yielded only a disappointing $28.8M total for the weekend. “We played to an older audience. But I am hopeful we can can broaden our base over the next 2 weeks as the new films to come are not really in our wheelhouse,” a WB exec emailed me Sunday, adding. “Stay tuned… Our pulse is still strong.” On Sunday the studio came out with its day-and-date international numbers: $36.7M, including previews with 4.6M admissions from 5,664 screens in 42 territories. Becase of Avengers in the marketplace, Dark Shadow’s was #2 in many territories like Russia ($5.3M from 977 screens), Australia ($3.7M from 369 screens), Korea ($2.5M from 375 screens), Taiwan ($994K from 106 screens), and Hong Kong ($915K from 60 screens). It was #1 in France where Johnny Depp and his family reside ($4.6M from 474 screens), Spain ($2.4M from 341 screens), and Italy ($2.3M from 537 screens). The UK grossed $4.0M from 515 situations, while Germany took in $2.0M from 441 screens. Upcoming Releases: Japan (May 19), Brazil and Mexico (June 22).
Top Ten below.
SATURDAY AM, 6TH UPDATE: How do you know your new movie is in trouble? When exhibitors want your pic to share supersized screens with your holdover rival that’s a mega-hit. Oops. Turns out Warner Bros felt it had no choice but to buckle under the theaters’ demands to extend Disney’s big screen run. So Warner Bros’ Dark Shadows is losing a morning show and an evening show to Marvel’s The Avengers every day from Friday until May 25. Warner Bros insisted to me this will be revenue neutral because some large-screen venues were added for the staggered showtimes. But the two pics also are competing overseas. Disney thinks $1B is possible worldwide through Sunday for Avengers which is playing almost everywhere. Meanwhile Dark Shadows is eking out its big international debut this weekend in 42 major markets except Japan, Brazil, and Mexico. The comedic gothic thriller earned $770,000 in France where Depp and his family reside. But the studio’s new vampire sendup of the vintage TV daytime soap is a disappointment at the North American box office. Its audiences gave it only a ‘B-’ CinemaScore, and 61% of top film critics panned it.