'Big Bang' cast celebrates success
Johnny Galecki arrives during the Paley Center for Media's PaleyFest, honoring The Big Bang Theory at the Saban Theatre, Wednesday March 13, 2013 in Los Angeles, California. (Photo by Kevin Parry/Invision/AP)
LOS ANGELES (AP) — What a difference four years have made.
When the cast of "The Big Bang Theory" first appeared at PaleyFest in 2009, their sitcom wasn't even among the top-40 rated shows in the United States.
Last week's first-run "Big Bang" episode topped the list in viewers most coveted by advertisers, those ages 18-49; and it was the second most-watched show overall (behind "NCIS") with more than 20-million viewers.
What made "Bang" so much bigger? Credit syndication. Reruns of the show have been almost impossible to avoid since local stations and cable network TBS debuted them in September 2011 -- introducing the series and hooking millions of viewers who didn't catch episodes the first times around on CBS.
CORRECTS IDENTITY - Jim Parsons poses on arrival at the Paley Center for Media's PaleyFest, honoring The Big Bang Theory at the Saban Theatre, Wednesday March 13, 2013 in Los Angeles, California. (Photo by Kevin Parry/Invision/AP)
"You're kind of forced to watch the show now," joked actor Simon Helberg, one of the show's stars, Wednesday night on the PaleyFest arrivals line. "We're shoving it down people's throats, and then they're learning that they love that."
From co-creators Chuck Lorre and Bill Prady ("Dharma & Greg"), "The Big Bang Theory" spins around two roommates, physicists Leonard Hofstadter (played by Johnny Galecki) and Sheldon Cooper (Jim Parson), as well as their friends and colleagues, engineer Howard Wolowitz (Simon Helberg) and astrophysicist Raj Koothrappali (Kunal Nayyar).