Beyonce Music Video Stylist on Surprise Album, Jay Z's Outfit Demand (Q&A)
Beyonce surprised the world when she dropped her fifth studio album, Beyonce, on iTunes late Thursday night. The 32-year-old singer opted to release her album without marketing or promos -- and the plan worked in her favor, with Beyonce selling over 80,000 copies in three hours. Even Hollywood lit up the Twittersphere about Bey's surprise.
One particular -- and unlikely -- person to find out with the rest of her fans was one of Beyonce's music video stylists, Lysa Cooper, who worked on five of the 17 music videos for the super secret project. While Cooper knew about the making of Bey's album, she didn't expect it to drop so unexpectedly. Cooper shared, "We all thought it was going to be released by Christmas or maybe after the New Year." Late Friday afternoon, the stylist spoke with Pret-a-Reporter over the phone after a long day of being on set in the Topanga Hills to say she didn't even know about the record's release until listening to a morning radio station while driving to work.
Cooper, who has worked with the entertainer for many years and also dressed up Destiny's Child for the "Bootylicious" music video, said she was invited by Bey's regular stylist, Ty Hunter, to join three other stylists to tackle the project. Out of the five music videos she helped style, she said "Drunk In Love," featuring Jay Z, was her favorite. She revealed Beyonce "was supposed to wear three different outfits. But when Jay Z saw her outfit, he said [to her], "you're wearing that the whole time."
How does it feel now that everything is out in the open -- all the songs and music videos?
It's hilarious because I had no idea. Nobody knew. They did it without telling anybody that they were releasing it today. We all thought it was going to be released by Christmas or maybe after the New Year. We weren't really sure, so it was a big surprise, and of course, I tend to be different than a lot of people. I don't like to see anything until it's done so it's [going to be] the first time -- I've been on set since 7 this morning -- so I haven't seen it yet. I've only seen the two I did, but I haven't seen the other ones I've done yet. I haven't seen anybody else's yet.
When did you first find out?
I got in the car at 7 a.m. to get to set and I could see that my phone had like 30 messages, a bunch of texts and I looked on Instagram, which said I had like 60 comments. I've never had that before. I didn't know what it was for, but when I turned on the radio, that's when I heard it. It's so funny because all my friends are like, "urgh this totally ruined my day -- now I gotta sit here and watch 17 videos because I'm not doing anything else." My friend called in sick to work.
How did you get involved?
Beyonce's split it up between her regular stylist [Ty Hunter], who asked four other stylists, to come and do it with him. Each of us did a different group -- I did five of them, B. Akerlund did four, our good friend Marni Senofonte did one or two and a young European stylist [Karen Langley] did two. Ty did the rest [of the videos]. It's such a funny idea because most people would think that would never work. I think it actually came out really well and it's very diverse.
So when did they contact you about joining this massive project?