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Average Movie Ticket Price Hits Record High

Average Movie Ticket Price Hits Record HighAverage Movie Ticket Price Hits Record High

Movie-going got more expensive last year with ticket prices hitting record highs in 2012, the National Association of Theatre Owners said Monday.

The average ticket price hit $7.96, a three-cent bump from last year, but still the biggest annual number when not adjusted for inflation.

Also read: Average Movie Ticket Price Jumps Less Than 1 Percent in 2011

For the fourth quarter of 2012, 3D releases, such as "The Hobbit: An Unexpected Journey" and "Rise of the Guardians," pushed ticket prices to $8.05. That was a 3.4 percent bump from the $7.78 cents audiences shelled out on average over the three months ending in September.

It was not, however, a record. In the second quarter of 2012, ticket prices hit unprecedented levels, averaging $8.12.