ABC Sells Out Ad Inventory for Oscars
Academy Invites 276 New Members
ABC has unloaded all of its advertising inventory for the 85th Annual Academy Awards, which will be broadcast live on Feb. 23. The network has been booking up to $1.8 million for a 30-second spot, that's up slightly compared to last year's $1.7 million.
Jay Rasulo, senior executive vp and CFO of The Walt Disney Company, told reporters and analysts on the company’s earnings call Tuesday that this year’s Oscar-cast achieved its best selling pace in more than a decade with most spots sold out by Christmas. ABC has yet to reveal which advertisers have booked spots in this year’s show, which will be hosted by Seth MacFarlane. Like the Super Bowl, the Oscars are a showcase for advertisers, which spend heavily on creative and often use the annual Hollywood awards show to launch news campaigns. That said, pricing and tune-in for the Super Bowl still far exceeds the Oscars. More than 108 million viewers watched this year’s Super Bowl on CBS while 30-second spots went for north of $4 million.
More to come...