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Russell Simmons, AwesomenessTV Launch New YouTube Channel

Lucas Shaw
August 14, 2013
Russell Simmons, AwesomenessTV Launch New YouTube Channel
Russell Simmons, AwesomenessTV Launch New YouTube Channel

Russell Simmons and Awesomeness TV have launched All Def Digital, a new YouTube channel dedicated to urban music, comedy and spoken word.

The channel is one part of a larger collaboration between Rush Digital Media, Simmons' company, and AwesomenessTV, the Brian Robbins' teen-focused YouTube network DreamWorks Animation purchased in May. The two companies also united to launch All Def Music, a label focused on finding, promoting and developing artists using YouTube.

The new channel debuts with a documentary series tracking hip-hop trio MellowHigh, a show starring comedian Spoken Reason as relationship counselor Dr. Reasons and an animated series about the later ego of President Barack Obama called "B-Rock."

Other comedy programming will include "The Harriet Tubman Sex Tape," "Blackie Sack, a parody about the first African-American hacky sacker, and "Counterfit," an animated show about the misadventures of a thuggish antihero.

The majority of the shows will all be filmed at AwesomenessTV's studios in West Los Angeles.

"I've worked my entire professional life to promote up-and-coming talent and the new art forms they create and YouTube is the perfect platform for this new generation," Simmons said in a statement.  "Just as our talent will benefit from being able to engage directly with their fans, YouTube will benefit from having a network that reflects the incredible diversity of the new America."

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