‘Rogue One: A Star Wars Story’ Generates Social Media Hype With Latest Trailer

Dave McNary

Disney/Lucasfilm’s “Rogue One: A Star Wars Story” dominated social media buzz last week with more than 148,000 new conversations, according to media-measurement firm comScore and its PreAct service.

“Rogue One: A Star Wars Story,” starring Felicity Jones and Diego Luna, released a new trailer on Nov. 25. The first spinoff of the new Star Wars franchise, which opens Dec. 16, has generated more than 2.18 million cumulative conversations on social media.

The new trailer, entitled “Trust,” dropped a variety of hints of storylines to come. The plot centers on a group of unlikely heroes who band together to steal the plans to the Death Star — the Empire’s ultimate weapon of destruction.

Disney-Pixar’s animated film “Cars 3” generated more than 55,000 new conversations, thanks to the first teaser trailer being released on Nov. 21. The 45-second teaser consists primarily of eye-level shots of race-cars, followed by McQueen’s No. 95 rolling across the race track with parts and debris flying, followed by the proclamation: “From this moment, everything will change.”

“Cars 3” will open on June 16.

Paramount’s Martin Scorsese religious drama “Silence” generated more than 20,000 new conversations after it released a full poster, official images and a trailer on Nov. 22 and announced that the film would have a special premiere at the Vatican.

“Silence” opens Dec. 23. Based on a novel by Japanese author Shusaku Endo, “Silence” tells the story of two Portuguese Jesuit priests, played by Adam Driver and Andrew Garfield, who must contend with various forms of persecution while traveling through Japan in the 17th Century, to proselytize locals and track down their mentor, played by Liam Neeson.

Universal’s sequel “Fifty Shades Darker,” starring Dakota Johnson and Jamie Dornan, generated nearly 16,000 new conversations last week. The sequel, which opens Feb. 10, has already generated more than half a million new conversations.

In September, the first “Fifty Shades Darker” trailer set a record for most views within its first 24 hours at 114 million. “Beauty and the Beast” topped that market earlier this month.

Sony’s “Smurfs: The Lost Village” generated nearly 11,000 new conversations in the wake of releasing a new trailer on Nov. 21.

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