It turns out that the third time was the charm for this charming tale. That's how many efforts it took for Disney to get the production off the ground. Walt Disney first tried to develop the story in the '30s, hoping to build upon the success of "Snow White and the Seven Dwarfs." However, Walt was uninspired by the treatment which his development team had come up with. The second attempt came in the 50's, with the same result. Even the third attempt is more like the third-and-a-half attempt, as the original director, Richard Purdum, had to be replaced after his darker, nonmusical version failed to impress Disney chairman Jeffrey Katzenberg. Only after Purdum's departure did the actual parts fall into place.