The People's Choice Awards are on the move.
The annual awards show is moving from its longtime home on CBS to NBCUniversal-owned cable network E!, the companies announced Thursday.
The move will also see longtime executive producer Mark Burnett exit in favor of NBCU-owned unscripted studio Wilshire Studios. The People's Choice Awards will begin airing on E! in 2018 for its 44th annual broadcast as part of a global broadcast across E!'s 17 international channels in 153 countries in 24 languages.
"Rooted in pop culture and celebrity, the People's Choice Awards is a natural extension for E!, and we are excited to evolve and supercharge this fan-centered event for the next generation in a way that only E! can," E! president Adam Stotsky said in a statement. "Over two decades ago, E! created the red carpet experience and became the leading destination for fans on Hollywood's biggest nights. With this acquisition, we are harnessing our entertainment authority, live-event expertise and huge multiplatform reach to take fans beyond the red carpet and offer a true end-to-end consumer experience."
The awards show was originally created in 1975 by Robert Stivers and formerly owned by Procter & Gamble and produced by Burnett.
The acquisition gives E! a franchise of its own as red-carpet broadcasts of the Academy Awards, Emmys, Golden Globes and other top awards show continue to drive conversation and ratings growth for the cable network.
Awards shows remain in high demand across the broadcast and cable landscape in the fragmented viewership era where live events - such as the People's Choice Awards and sports - remain a top draw. E! is reported to have paid $8 million to $10 million for the franchise, according to The New York Times.