Paramount has tapped industry advertising veteran Rodd Perry as the studio's new evp of creative advertising.
The announcement was made by Paramount's co-president of domestic marketing Peter Giannascoli, to whom Perry will report.
Perry joins the studio from Ant Farm, where he spent the past two decades, working on campaigns for Transformers, The Lord of the Rings, Star Trek and Iron Man, among many others. Prior to Ant Farm, Perry worked for five years at Buena Vista Home Entertainment.
Paramount's upcoming projects include Mission Impossible 6, Alexander Payne's Downsizing and Alex Garland's Annihilation.
May 3, 11:05 a.m.: Perry is the evp of creative advertising, not the vp.