Paramount Pictures has hired former 20th Century Fox marketing exec Sabrina Ironside, as senior vice-president of brand management, the studio said Tuesday.
Ironside, a USC graduate, will manage Paramount's film brand activities from the pre-theatrical, consumer products, theatrical and home media windows and develop overall strategies for enhancing its film brand profiles with retailers. In addition, she will help develop brand strategies for new Paramount Animation productions.
Prior to Paramount, Ironside served as vice president of worldwide marketing at Wildbrain Entertainment. At Fox, she was responsible for promotional alliances with corporate partners for film, television and home entertainment.
"Sabrina brings to Paramount a wealth of studio marketing experience and an exceptional track record working with many of the world's biggest brands," LeeAnne Stables, president of consumer products & EVP, worldwide marketing partnerships, said in a statement. "In the management of our many existing film franchises, and the development of brandstrategies for future film product, Sabrina will play a key role on the Paramount team.'