HTC releases first ad in $1 billion Robert Downey Jr. blitz
Can Iron Man save HTC? We're about to find out. Robert Downey Jr. is the star of HTC's new $1 billion marketing campaign as the company looks to make HTC a household name just like Apple or Samsung. The company recently teased its first commercial starring Downey Jr., and now the full two-minute spot has been released.
The HTC One could be one step closer to reaching Verizon subscribers. The carrier now has a page where potential buyers can sign up to get the latest information about HTC's flagship phone. The page doesn't indicate when the phone might be available. But it's the first sign of life for the HTC One offered by Verizon in more than two months.