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Bits Blog: Trying to Reinvent Itself, Yahoo Searches for a New Look


Since Marissa Mayer took over as Yahoo?s chief executive, the tech company has been spending its way back to importance, acquiring 20 companies under Ms. Mayer?s leadership, including the popular blogging service Tumblr and the company behind the social Web browser Rockmelt. Now Yahoo is rethinking its logo. The company announced that it would unveil a new design next month.

When U.S. hedge-fund investor Daniel Loeb said he had become Sony?s biggest shareholder in May, the media, investors and more than a few Sony employees braced for a knock-down, drag-out fight like the battle Mr. Loeb engaged in at Yahoo Inc. While Mr. Loeb?s Third Point fund expressed disappointment that Sony rejected his proposal to sell part of its entertainment business, there are growing signs that, whatever happens, it won?t be a sequel to his proxy fight at Yahoo.