One Direction is breaking hearts -- and records -- with its new video "Best Song Ever."
The British boy band's new music video picked up 12.3 million views in 24 hours -- a new Vevo record.
In the extended 6-minute, 12-second video, the fellas play themselves -- along with a variety of other characters ranging from sleazy record execs, to a female assistant, a marketing nerd and a choreographer.
They also do some singing, dancing and take part in general hijinks, with a behind-the-scenes look in the end credits.
Here's Vevo's tweet:
Here's the video: