One Direction's 'Best Song Ever' Has Best Vevo Premiere Ever (Video)

Tony Maglio
The WrapJuly 24, 2013
One Direction's 'Best Song Ever' Has Best Vevo Premiere Ever (Video)

One Direction is breaking hearts -- and records -- with its new video "Best Song Ever."

The British boy band's new music video picked up 12.3 million views in 24 hours -- a new Vevo record.

See video: Get Swept Up in Boy Band Mania in 'One Direction: This Is Us' Trailer

In the extended 6-minute, 12-second video, the fellas play themselves  -- along with a variety of other characters ranging from sleazy record execs, to a female assistant, a marketing nerd and a choreographer.

They also do some singing, dancing and take part in general hijinks, with a behind-the-scenes look in the end credits. 

Here's Vevo's tweet:

Here's the video:

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