Disney is airing new trailers for "Oz the Great and Powerful" and "The Lone Ranger," along with Marvel's "Iron Man 3" during Super Bowl XLVII on Sunday.
Paramount will also join in on the party by giving fans another look at "Star Trek Into Darkness" and Brad Pitt's "World War Z," but it wasn't cheap.
Studios wouldn't tell TheWrap what they paid in fees during the big game, but CBS CEO Leslie Moonves previously told the media some spots sold for upwards of a record-high $4 million.
That being said, Universal is making the most of the expensive moment by unveiling the first trailer for "The Fast and the Furious 6." Fox, Sony and Warner Bros., on the other hand, have decided to invest their marketing money elsewhere.
Like many other companies advertising, Disney and Paramount have decided to post their commercials -- or at least, parts of them -- online beforehand. More studios may still follow their lead.
Check out the collection so far:
Disney's "Oz the Great and Powerful" (11-second game spot teaser)
Disney's "The Lone Ranger" (22-second game spot teaser)
Marvel's "Iron Man 3" (14-second game spot teaser)
Paramount's "World War Z" (full 30-second spot)