Sunday's Super Bowl between the Baltimore Ravens and San Francisco 49ers drew 24.1 million tweets, micro-blogging service Twitter said late Sunday.
That was well above last year's 13.7 million tweets during the game between the New York Giants and New England Patriots. The Super Bowl tweet count also exceeded the about 23 million tweets during the night of the U.S. presidential election.
"The roar of the crowd was comprised of 24.1 million tweets about the game and half-time show," excluding the ads, it said in a blog post. "By the beginning of the second half, the volume of tweets had already surpassed last year’s tweet total."
The moments generating the biggest peaks of social media activity were a temporary power outage, which drew 231,500 tweets per minuted, and a record 108-yard kick-off return for the Ravens, which led to a touchdown and attracted 185,000 tweets per minute.
Beyonce's half-time show generated 5.5 million of the more than 24 million tweets, peaking with 268,000 tweets per minute at the end of the performance.
News Corp. chairman and CEO Rupert Murdoch was among those chiming in on the game action Sunday night.
"Ravens too good, too big, too fast," he tweeted at some point during the game, which aired on CBS. "Hope next year's game on [News Corp.'s] Fox a lot closer."
He also commented on the commercials, saying: "Great advts from Jeep tonight."
But as the 49ers came closer during the second half of the game, the media mogul revised his comments. "Sure spoke too soon. Seems we have a game!" Murdoch tweeted.
The Super Bowl's most mentioned players were the Ravens' Ray Lewis and quarterback Joe Flacco, followed by 49ers quarterback Colin Kaepernick, according to Twitter.