RSA has hired Arrow Kruse to be an executive producer at Ridley Scott’s commercials production company, running the Branded Content, Digital and Entertainment division. He is currently overseeing the RSA/Machinima partnership for RSA president Jules Daly and Ridley Scott. Said Daly, “I am thrilled to have Arrow onboard at RSA as we continue the company’s legacy of innovative work — creating new definitions and platforms to deliver branded content that pushes the boundaries of expectations. Arrow’s extensive experience with reinventing and expanding global campaigns, and establishing new brands makes him the perfect fit for us here”.
Kruse started his career at Wieden+Kennedy in Portland, where he was responsible for the creation of the first digital production department. During his tenure, he produced global integrated campaigns for clients such as Nike, Microsoft, Miller and Coca Cola. He later became a film and TV producer at W+K Entertainment, where he developed music videos, documentaries, feature films and an award-winning episode for MTV’s True Life. Kruse then moved to New York to become the Head of Production at McCann Amsteryard, where he produced global campaigns for Stella Artois, Bacardi, Coca Cola, and Dewars, amongst others. He then established himself as a freelance producer, producing campaigns for Deutsch, Anomaly, Berlin Cameron, Momentum, GSD&M, JWT, CAA, Team Detroit, Blue Hive Shanghai, Opperman/Weiss, and clients such as Microsoft, Samsung, Ford, Lincoln, Kohler, Bacardi, Coca Cola, Coors Light, Bing, LVMH, Hennessy, Red Bull, and Heineken.
In 2010, Kruse became the International Head of Production for Giovanni and Mario Testino’s company, Art Partner. He produced films and advertising campaigns with renowned artists like Mert and Marcus, Terry Richardson, Mario Sorrenti, David Sims, Glen Luchford and Enrique Badulescu for high-end fashion clients such as DKNY, H&M, Zarta, Cle De Peau, Longchamp, Stella McCartney, Chloe, Dior, Armani, Bulgari, Gucci, Miu Miu, Revlon and Mercedes-Benz.
The following year, Kruse became the founding partner of Smith, a production company that works with directors Barnaby Roper and Sharif Hamza producing content directly for clients such as Chloe, Aldo, Karl Lagerfeld, Juicy and WHBM. Kruse is also a partner at Kinfolk Studios, and has developed and produced several films including the short Losing Lusk, a Sundance Film Festival Audience Award winner.