Paramount has appointed Sabrina Ironside to the position of senior vp, brand management, the studio announced Tuesday.
Ironside, who joins Paramount from Wildbrain Entertainment, will report to president of consumer products & evp, worldwide marketing partnerships, LeeAnne Stables, who made the announcement of the hire.
A USC graduate who spent 10 years at 20th Century Fox, Ironside will oversee the overall lifecycle of Paramount’s film brand activities from the pre-theatrical, consumer products, theatrical and home media windows and develop overall strategies for enhancing its film brand profiles with retailers.
“Sabrina brings to Paramount a wealth of studio marketing experience and an exceptional track record working with many of the world’s biggest brands,” said Stables in the announcement.
Ironside most recently held the position of vp of worldwide marketing at Wildbrain, managing numerous family entertainment brands, including the children’s program Yo Gabba Gabba!
During her 10 years at 20th Century Fox and its parent company News Corporation, Ironside held roles in licensing, integrated media and marketing, and home entertainment.