LONDON — India is looking to gain increased access to the lucrative Chinese film market after the box office success there of Bollywood pic “3 Idiots,” which grossed $3 million.
China currently allows 20 foreign films to be released annually, with a further 14 in the Imax, 3D and animation categories. Hollywood films usually fill most of the quota.
India’s minister for information and broadcasting Manish Tewari and China’s director, state general administration of press, publication, radio, film and television Cai Fuchao met in Delhi on Tuesday and discussed an enhanced quota for India. The two nations will set up a committee that will explore the possibility of a film and television co-production agreement.
Tewari said, “Both felt through enhanced cultural exchanges, exchange in the field of films, of personnel in our public broadcasters and cooperation between our private film industry and the industry in China and regular exchanges between our film institutes will help promote further understanding between our two countries.”
China’s 2012 box office was $2.7 billion and India’s $1.4 billion.
Fuchao and Jackie Chan attended the inaugural Chinese film festival in Delhi that opened with “Chinese Zodiac,” co-written, co-produced, directed by and starring Chan.
China will be the guest country at the 2014 edition of the international film festival of India, Goa.