Incoming BBC boss Tony Hall has made first major personnel decisions.
Set to start his role as director general in early April, he has expanded Tim Davie’s role as head of BBC Worldwide, the U.K. public broadcaster announced Thursday.
Davie’s new role will incorporate a more strategic global perspective. As CEO, BBC Worldwide and director, global, Davie will be responsible for developing the BBC’s international brand and editorial strategy. Davie has been acting as interim director general of the BBC since the sudden departure of George Entwistle late last year amid the Jimmy Savile scandal and editorial missteps.
Hall has also named current BBC News director Helen Boaden as director, BBC Radio, effective April 15, and appointed James Purnell as director, strategy and digital.
The moves are expected to be the first in a series of appointments to the BBC’s senior management team.
Said Hall: “I am building a senior team that will define the BBC and public service broadcasting for the next decade. It will be a team that is made up of outstanding talent from outside the BBC combined with the best people from within."
He added: “There will be more changes over the coming months and there is a lot of hard work ahead, but today’s appointments are the first steps in delivering that vision.”